As we’ve grown bigger and more sophisticated in our business practices, this is something we simply can’t afford and it’s made us sad. If things didn’t happen to work well with sales on the Mac App Store, we’re basically having to guess how to improve the situation.
The App Store doesn’t let you really manage the user experience, interact directly with users, fine tune ways to serve people better based on analytics, etc. Skylum still has all its products available in the Mac App Store, but to be honest, over the last 2 years almost 90% of our marketing efforts and investment have shifted towards our own web store. But the fact remains obvious that the App Store needs a change. Some other guys like Sketch have moved away from the App Store for a different reason. Many of them have been so disappointed in the Mac App Store, that they moved away from it completely - some succeeded, but most didn’t. But we know there are thousands of developers who have not been that lucky. Skylum was lucky enough to have all 10 apps we’ve ever launched featured multiple times on the Mac App Store. This means users of Mac, iPhone, and iPad have a reason to visit the marketplaces more often.įor developers this is also really big news. It looks like the Apple team plans to update it’s home page on daily basis, instead of doing this weekly. Phil Schiller recently made a great announcement, promising to make the App Store (and the Mac App Store in particular) an awesome place again.
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